Huang Fei Hong
#graphicdesign #illustration #designstrategy
Digital Medicine Lab © , 2021-22

For Huang Fei Hong, one of the biggest food brands in China, we decided to shape an imaginative and delightful identity. In this project, I illustrated the scenarios for spring break and the world cup. Using bold colors, typography, flat design style, and funny characters to lead the audience into the imaginative Huang Fei Hong universe.
World Cup version
Credits: Client: Huang Fei Hong / Design Director: Chiaowei Ho / Graphic Design: Guanhao Zhu, Yichun Lan / Illustration: Guanhao Zhu / Digital Medicine Lab ©